Creativity for tourism curricula: results and implications


  • Kamila Perederenko Turiba University, Faculty of Business Administration, Graudu 68, LV 1058, Riga



creativity, tourism higher education, creativity evaluation, curriculum


Creative specialists are highly demanded in the tourism labour market. This fact is highlighted in the significance of the study on how creativity is fostered in tourism higher education. The objective of this study is to develop a tool for creativity evaluation. In order to attain this objective a  literature review to identify underlying variables used to measure creativity has been done. The most significant models and tools have been analysed. The empirical part of the research provides an analysis of the evaluation of creativity needs of Latvian tourism students. This report analyses the findings of the second stage of the research  – a  questionnaire survey conducted in a well-acknowledged higher education institution in Latvia providing internationally accredited tourism programs. For this stage of the research questionnaires were randomly distributed among local and international students of tourism programs. The results of the study enabled identification of the most significant factors in evaluating creativity.


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Author Biography

Kamila Perederenko, Turiba University, Faculty of Business Administration, Graudu 68, LV 1058, Riga

She obtained her Master’s Degree in Strategic Tourism Management at Turiba University in 2014. Currently, she is a PhD student of Management Science at Turiba University, Faculty of Business Administration. She is the author of several scientific papers on tourism and creativity issues. Her research interests include processes of curriculum management in higher education, creativity attributes and tourism education.


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How to Cite

Perederenko, K. (2016). Creativity for tourism curricula: results and implications. Journal of Education Culture and Society, 7(2), 340–351.