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TY  - JOUR
AU  - Andrejczuk, Magdalena 
PY  - 2020/01/17
Y2  - 2024/05/18
TI  - Corporate social responsibilityin shaping the media image of the company
JF  - Journal of Education Culture and Society
JA  - JECS
VL  - 1
IS  - 1
SE  - Articles
DO  - 10.15503/jecs20101.19.25
UR  - https://www.e-methodology.eu/index.php/jecs/article/view/848
SP  - 19-25
AB  - &lt;p&gt;&lt;span style=&quot;left: 145.893px; top: 273.8px; font-size: 15.4px; font-family: serif; transform: scaleX(1.00994);&quot;&gt;Enterprises frequently employ Corporate Social Responsibility (CSR) to create a &lt;/span&gt;&lt;span style=&quot;left: 100.463px; top: 300.365px; font-size: 15.4px; font-family: serif; transform: scaleX(0.968363);&quot;&gt;positive brand image in the media. To further good relations with stakeholders, companies &lt;/span&gt;&lt;span style=&quot;left: 100.463px; top: 326.93px; font-size: 15.4px; font-family: serif; transform: scaleX(1.02089);&quot;&gt;create an image before their customers by their participation in public campaigns and &lt;/span&gt;&lt;span style=&quot;left: 100.463px; top: 353.495px; font-size: 15.4px; font-family: serif; transform: scaleX(0.972244);&quot;&gt;information in advertisements employing elements of CSR. Discussing this practice, I will &lt;/span&gt;&lt;span style=&quot;left: 100.463px; top: 380.06px; font-size: 15.4px; font-family: serif; transform: scaleX(0.980691);&quot;&gt;highlight aspects of this phenomenon in the context of consumer opinion about advertisements. &lt;/span&gt;&lt;span style=&quot;left: 145.893px; top: 406.625px; font-size: 15.4px; font-family: serif; transform: scaleX(0.989389);&quot;&gt;Some examples of companies show that Cause Related Marketing (CRM) and public &lt;/span&gt;&lt;span style=&quot;left: 100.463px; top: 433.19px; font-size: 15.4px; font-family: serif; transform: scaleX(1.01521);&quot;&gt;campaigns are becoming more significant in the strategies of cause related companies. &lt;/span&gt;&lt;span style=&quot;left: 100.463px; top: 459.755px; font-size: 15.4px; font-family: serif; transform: scaleX(0.959436);&quot;&gt;Enterprises at all costs want to buy their way into the favour of stakeholders, and through &lt;/span&gt;&lt;span style=&quot;left: 100.463px; top: 486.32px; font-size: 15.4px; font-family: serif; transform: scaleX(1.01644);&quot;&gt;various marketing actions they try to build a strong brand and position in this way. In spite of &lt;/span&gt;&lt;span style=&quot;left: 100.463px; top: 512.885px; font-size: 15.4px; font-family: serif; transform: scaleX(1.00749);&quot;&gt;the low evaluation of advertisements and the decline in confidence in them, enterprises aim to &lt;/span&gt;&lt;span style=&quot;left: 100.463px; top: 539.45px; font-size: 15.4px; font-family: serif; transform: scaleX(1.00128);&quot;&gt;convince everyone that they are socially responsible companies.&lt;/span&gt;&lt;/p&gt;
ER  -