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TY - JOUR AU - ANIOŁ, JOANNA AU - KORONKIEWICZ, KAJA AU - SOKOŁOWSKA, EDYTA PY - 2020/01/10 Y2 - 2024/05/17 TI - The old age in Polish and American series JF - Journal of Education Culture and Society JA - JECS VL - 4 IS - 2 SE - LOCAL CULTURES AND SOCIETIES DO - 10.15503/jecs20132.375.396 UR - https://www.e-methodology.eu/index.php/jecs/article/view/762 SP - 375-396 AB - <p><span style="left: 122.835px; top: 431.623px; font-size: 15px; font-family: serif; transform: scaleX(1.10685);">The educational and socialization role of the media is not the latest novelty, however </span><span style="left: 99.2097px; top: 449.623px; font-size: 15px; font-family: serif; transform: scaleX(1.01012);">there are niches that have not been developed yet. Realizing the opinion-forming role of </span><span style="left: 99.2097px; top: 467.623px; font-size: 15px; font-family: serif; transform: scaleX(1.07651);">the mass media, which may be re</span><span style="left: 314.04px; top: 467.623px; font-size: 15px; font-family: serif;">fl</span><span style="left: 318.51px; top: 467.623px; font-size: 15px; font-family: serif; transform: scaleX(1.06677);">ected in social behaviours, the authors of this article will </span><span style="left: 99.2097px; top: 485.623px; font-size: 15px; font-family: serif; transform: scaleX(1.10801);">analyse the content of chosen media products. The image of elderly people presented by </span><span style="left: 99.2097px; top: 503.623px; font-size: 15px; font-family: serif; transform: scaleX(1.09365);">the most popular Polish and American series will be examined. The research aims to </span><span style="left: 658.365px; top: 503.623px; font-size: 15px; font-family: serif;">fi</span><span style="left: 662.835px; top: 503.623px; font-size: 15px; font-family: serif; transform: scaleX(1.18395);">nd </span><span style="left: 99.2097px; top: 521.623px; font-size: 15px; font-family: serif; transform: scaleX(1.1111);">whether </span><span style="left: 157.14px; top: 521.623px; font-size: 15px; font-family: serif; transform: scaleX(0.973984);">Desperate Housewives</span><span style="left: 290.64px; top: 521.623px; font-size: 15px; font-family: serif; transform: scaleX(1.11669);"> and </span><span style="left: 323.22px; top: 521.623px; font-size: 15px; font-family: serif; transform: scaleX(0.965884);">Colours of happiness</span><span style="left: 445.65px; top: 521.623px; font-size: 15px; font-family: serif; transform: scaleX(1.05441);"> (original title: </span><span style="left: 541.065px; top: 521.623px; font-size: 15px; font-family: serif; transform: scaleX(0.973876);">Barwy szcz</span><span style="left: 608.775px; top: 521.623px; font-size: 15px; font-family: serif; transform: scaleX(0.910239);">ęś</span><span style="left: 620.145px; top: 521.623px; font-size: 15px; font-family: serif; transform: scaleX(0.943419);">cia</span><span style="left: 636.63px; top: 521.623px; font-size: 15px; font-family: serif; transform: scaleX(1.07922);">) adjust </span><span style="left: 99.2247px; top: 539.623px; font-size: 15px; font-family: serif; transform: scaleX(1.09504);">the image of old age to the social-demographic situation, which is constantly changing in </span><span style="left: 99.2247px; top: 557.623px; font-size: 15px; font-family: serif; transform: scaleX(1.08903);">the majority of countries. Does the colossus – television promote stereotypes which make </span><span style="left: 99.2247px; top: 575.623px; font-size: 15px; font-family: serif; transform: scaleX(1.0206);">age discrimination morally approved – or just the opposite – a well thought out image, </span><span style="left: 99.2247px; top: 593.623px; font-size: 15px; font-family: serif; transform: scaleX(1.08589);">shaping the recognition and respect for people in their “third age”?</span></p> ER -