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TY - JOUR AU - NIKOLIC, MARIJA AU - LA TORRE, MAURA AU - LALIĆ, GORAN PY - 2020/01/09 Y2 - 2024/05/17 TI - National Culture Values: reflections on formation process of future leaders in international economic cooperation JF - Journal of Education Culture and Society JA - JECS VL - 4 IS - 2 SE - DYNAMICS DO - 10.15503/jecs20132.217.226 UR - https://www.e-methodology.eu/index.php/jecs/article/view/747 SP - 217-226 AB - <p><span style="left: 122.835px; top: 542.898px; font-size: 15px; font-family: serif; transform: scaleX(1.01019);">The trend towards foreign investments in Serbia has been in rapid progress in recent </span><span style="left: 99.2097px; top: 560.898px; font-size: 15px; font-family: serif; transform: scaleX(1);">years. The biggest and most valuable numbers of investments are coming from Italy. The </span><span style="left: 99.2097px; top: 578.898px; font-size: 15px; font-family: serif; transform: scaleX(1.06005);">authors’ expectation is that the trend of Italian investments in future will continue; therefore </span><span style="left: 99.2097px; top: 596.898px; font-size: 15px; font-family: serif; transform: scaleX(1.06567);">it is of high importance for the representatives of both countries’ business sectors to under-</span><span style="left: 99.2097px; top: 614.898px; font-size: 15px; font-family: serif; transform: scaleX(1.0385);">stand and accept differences and similarities to the other country’s business culture. Research </span><span style="left: 99.2097px; top: 632.898px; font-size: 15px; font-family: serif; transform: scaleX(1.07682);">of cultural differences between two nations , which are considered like a frame of business </span><span style="left: 99.2097px; top: 650.898px; font-size: 15px; font-family: serif; transform: scaleX(1.06408);">culture, helps avoiding possible misunderstandings and improving business cooperation be-</span><span style="left: 99.2097px; top: 668.898px; font-size: 15px; font-family: serif; transform: scaleX(1.0714);">tween two countries. Having in mind students of economics and management, on one hand </span><span style="left: 99.2097px; top: 686.898px; font-size: 15px; font-family: serif; transform: scaleX(1.04369);">like future leaders of Italian and Serbian business and on other like representatives of the cur-</span><span style="left: 99.2097px; top: 704.898px; font-size: 15px; font-family: serif; transform: scaleX(1.05295);">rent education value system in the </span><span style="left: 318.63px; top: 704.898px; font-size: 15px; font-family: serif;">fi</span><span style="left: 322.995px; top: 704.898px; font-size: 15px; font-family: serif; transform: scaleX(1.03565);">eld of economics and management, this study consists of </span><span style="left: 99.2097px; top: 722.898px; font-size: 15px; font-family: serif; transform: scaleX(1.06046);">an application of the 7-D Hofstede Model. The application of the model takes place through </span><span style="left: 99.2097px; top: 740.898px; font-size: 15px; font-family: serif; transform: scaleX(1.05477);">the administration of two surveys done by students of Serbian Megatrend University, in Bel-</span><span style="left: 99.2097px; top: 758.898px; font-size: 15px; font-family: serif; transform: scaleX(1.05224);">grade, and Italian Università degli Studi Gabriele d’Annunzio, in Pescara</span></p> ER -